A Cup of Christmas

Brand Identity

Christmas is a big deal in the world of retail, every shop down the high street fills their windows with decorations and shiny things to attract passers-by. And it is on these cold streets that the elite coffee shops stage their own war.

The Christmas cup has become a staple of welcoming in the festive season, along with the latest range of warm drinks to woo the senses. With this great power comes great responsibility: the brief to create a visually appealing and festive coffee cup and takeaway bag design that would enhance the holiday experience for O'Briens' customers. The design aimed to evoke feelings of nostalgia and joy while reinforcing the brand's association with quality coffee and seasonal cheer.