Branding / Illustration

Coffee is a core element of O'Brien's as a brand. The brief for this project was to create a piece of artwork that would emphasise and celebrate O'Brien's coffee. The initial purpose of this illustration was for it to be a feature wall, applied onto a 9-meter wall that surrounded the O'Briens location that was being opened inside Charlestown Shopping Centre in Dublin. 

I approached the brief by creating five separate illustrations, that, when combined, would work like puzzle pieces, and be easily adapted no matter what size surface the artwork was going to be placed on.  The project was incredibly successful, with this artwork now being used on menu panels and packaging as well as a feature wall in O'Briens stores across the country.