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&Open

Visual Storytelling in Gifting & E-Commerce

Gift Design / Photography / Art Direction / Motion / Editing

A year of bold, joyful design at &Open.
From Shopify content and product photography to motion design for campaigns and socials, my work spanned digital, e-commerce, and client gifting—delivering thoughtful, polished creative across multiple channels.

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During my time at &Open, I’ve played a key role in content creation, digital design, and e-commerce, with a strong emphasis on Shopify. I was responsible for curating homepage layouts, managing product imagery, and updating brand profiles—ensuring visual consistency and alignment across campaigns. I also worked extensively with ClickUp to organize tasks, streamline workflows, and improve collaboration between design, marketing, and content teams.

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A core part of my contribution involved motion design, where I developed dynamic assets for social media, marketing campaigns, and client demo videos. I created short-form animations and polished walkthroughs that brought brand storytelling to life and elevated the overall quality of our digital presence. These assets enhanced engagement across platforms and were instrumental in client-facing presentations.

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In addition, I handled product photography—from planning and shooting to editing and uploading directly into Shopify. I ensured each image met brand standards and contributed to a seamless, visually compelling customer experience on the site

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Above: Photography for Christmas 2024 e-commerce and social channels.

Below: Some snapshots of the shopify B2B site.

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The business of gifting

Gifting in motion

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©2024 by Laura Crotti

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