Dunnes Stores
Brand Activation
Event Design / Brand Activation / Art Direction
The Dunnes Stores Mini Grocer Live Brand Activation was a dynamic and immersive marketing initiative aimed at transforming a freezer end-aisle into a vibrant mini-grocery experience. The project sought to engage consumers, drive sales, and promote Strong Roots products in a unique and memorable way.
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The primary objective of the project was to create an interactive and experiential brand activation that would elevate Strong Roots' presence within Dunnes Stores, generate excitement among shoppers, and drive sales of the brand's vegetarian products. The activation aimed to showcase the versatility and quality of Strong Roots' offerings while providing consumers with a memorable shopping experience.
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The project included the design and execution of the mini-grocer fit-out, the creation of graphics and branding materials, as well as the development and promotion of a launch event featuring chef Holly White. Additionally, the project involved the design and production of social and print content, including a recipe booklet that was handed out at the event and available for as a digital download.
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The Dunnes Stores Mini Grocer Live Brand Activation proved to be a resounding success, exceeding expectations in terms of consumer engagement and sales performance. The immersive shopping experience and launch event featuring chef Holly White generated excitement and buzz among shoppers, resulting in a significant increase of 110% in sales following the activation. The recipe booklet and totes distributed during the event further enhanced brand visibility and consumer loyalty.