Filigrana -
Fine Jewellery

The Filigrana Jewellery Brand Identity project embodies the rich cultural heritage and exquisite craftsmanship of Sardinia, Italy, through a sophisticated and captivating brand identity. Rooted in the ancient jewellery technique of filigree, the brand celebrates the artistry and tradition of Sardinian craftsmanship while embracing contemporary design sensibilities.

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The design concept centered around merging tradition with modernity, showcasing the intricate beauty of filigree jewellery while infusing a contemporary aesthetic. The logo, crafted with a beautiful serif typeface, was complemented by an illustrative mark inspired by the Boe mask, a symbol and crest of Sardinia. The colour palette, featuring gorgeous jewel tones of red, peach, green, charcoal, and turquoise blue, pays homage to Sardinian heritage and ancient costumes, adding depth and vibrancy to the brand identity.

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