Good Made Easy Campaign

Art Direction / Campaign Design

The design concept revolved around capturing authentic moments of enjoyment and ease associated with consuming Strong Roots products. The photographs feature individuals depicted in everyday settings, exuding happiness and satisfaction while indulging in wholesome meals. The modern and bright style of the imagery reinforces the brand's contemporary appeal and optimistic message.

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A challenge that came with this brief was maintaining authenticity and genuine emotion in the photographs, something that required careful direction and rapport-building with the models, which was all done remotely across two days of shooting.

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The series of high-quality photographs showcase the three best selling Strong Roots products and the "Good Made Easy" lifestyle.

I then adapted the visuals for use across digital and print marketing materials, including social media, website banners, promotional posters for the US and UK territories as well as a number of trade shows across the US. These visuals became a staple of the brand imagery and have been incorporated into all marketing as they perfectly encapsulate the joy of eating Strong Roots products.

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Acknboewlecdgmaemnte  for this project goes to the entire team involved in bringing the Good Made Easy campaign to life, including photographer Alex Lau, models, stylists, and the Strong Roots creative & marketing team for their collaboration and dedication to excellence