Les Merveilles -
Café Céramique

Brand Identity

Nestled in the heart of Nantes, France, Les Merveilles serves as a haven for self-expression and relaxation, where guests can paint their own biscuit ceramics amidst a welcoming and inspiring ambiance.

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The primary objective of the project was to create a cohesive and inviting brand identity that would reflect the warmth, creativity, and charm of Les Merveilles ceramics cafe. The design aimed to capture the essence of artisanal craftsmanship, evoke a sense of wonder and delight, and provide patrons with an engaging and memorable experience that fosters creativity and community.

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Les Merveilles's brand identity is centered around celebrating the beauty of artisanal craftsmanship and fostering a sense of wonder and creativity. The color palette, featuring muted tones of sand and beige with a pop of cobalt blue, evokes a serene and inviting ambiance, while the flower pattern inspired by the cafe's wallpaper added a touch of whimsy and elegance. Custom serif typography paired with a handwritten script sub-font conveyed a sense of personality and creativity, reflecting the cafe's commitment to artisanal excellence and self-expression.

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