Nonna's Limoncello
Brand Identity

Nonna's Limoncello Brand Identity project was a heartfelt endeavor to honor family heritage and craftsmanship through the creation of a distinctive brand identity for homemade limoncello. Rooted in the traditions of San't Antioco, the design aimed to encapsulate the essence of Italian culture and the warmth of family ties.

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Drawing inspiration from family stories and traditions, the design process involved the creation of distinctive brand elements, including the logo, packaging design, and illustrative elements, to evoke a sense of place and heritage.

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The design concept revolved around capturing the essence of San't Antioco's picturesque landscape and vibrant citrus groves. The rich jewel tones of royal blue, yellow, and orange were chosen to reflect the colors of the Mediterranean, while the stacked logo framed by lemon illustrations and Nonna's signature added a personal and artisanal touch to the packaging design. The vector-styled illustration of the island of San't Antioco wrapped around the bottle served as a visual homage to Nonna's roots and the source of inspiration for her homemade limoncello.