Good Made Easy Trade Show Booth Design for Strong Roots
Event Design / Concept Design / Art Direction
The Good Made Easy Trade Show Booth Design project marked a pivotal moment for Strong Roots as it introduced a fresh new direction for the brand's presence at trade shows across the US market. The project aimed to showcase the brand's commitment to wholesome eating while standing out amongst competitors, utilizing photography assets and core brand elements in a dynamic and adaptable booth design.
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The primary objective of the project was to create a visually striking and adaptable trade show booth that would effectively communicate the Good Made Easy campaign ethos and elevate Strong Roots' presence at various trade events. The design aimed to capture attention, generate brand recognition, and reinforce the brand's positioning as a leader in the healthy food industry.
One of the main challenges encountered during the project was coordinating with US printers and fabricators while working remotely. Despite logistical obstacles, effective communication channels were established, and meticulous planning ensured timely delivery and installation of the trade show booth components.
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The Good Made Easy Trade Show Booth Design proved to be a resounding success, significantly enhancing Strong Roots' presence and visibility at trade events across the US market. The dynamic and adaptable booth design effectively communicated the brand's message of accessible and wholesome eating, generating heightened interest and engagement from attendees. As the marketing team enthusiastically shared, the trade shows we attended with these booth contributed to increased brand recognition for Strong Roots in the competitive US market.