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Rooted in Goodness: Strong Roots Frozen Meals Launch Campaign
Marketing Campaign / Social Content / Art Direction
The Strong Roots Frozen Meal Range Launch Campaign aimed to introduce and promote the brand's new line of frozen meals to the market. Through creative content and ads, the campaign sought to highlight the nutritious and wholesome ingredients of the products in a playful and engaging manner.
The primary objective of the project was to create captivating content and advertisements that would emphasize the goodness of the key ingredients present in Strong Roots' frozen meals. By focusing on the quality and health benefits of these ingredients, the goal was to attract and resonate with the target audience, ultimately driving awareness and sales for the new product range.
The campaign successfully captured the essence of the Strong Roots brand and resonated with the target audience. The playful ads featuring the falling ingredients garnered significant attention on social media platforms, driving engagement and generating positive feedback from consumers. Moreover, the launch of the new frozen meal range exceeded sales expectations, indicating a successful outcome for the campaign.
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